Tag: Retail Media

Walmart 2Q26 Recap: Key Takeaways for Brands

Article in Briefings

TL;DR: Walmart posted another strong quarter with growth across business units and categories, including nearly 90% of Walmart U.S. dollar growth coming from eCommerce. Despite tariff cost pressure, the retailer is raising guidance and extending its competitive lead through value pricing and omnichannel offerings, including faster delivery. 7 minute read Walmart delivered another strong quarter […]

Advanced AMC Usage Has Barely Budged in the Last Year

Article in Benchmarks

TL;DR: Sixteen months after our last benchmark, sophisticated AMC usage has hardly grown. That means the door is still wide open for enterprise brands to lead on Amazon through advanced analytics and targeting. This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: […]

Brand Adoption of Amazon Streaming Ads

Article in Benchmarks

TL;DR: Amazon Ads is growing fast and streaming TV could take it further. Most brands are just testing the waters, but the combination of massive authenticated reach and lower-funnel measurability makes this an emerging competitive edge opportunity for marketers. 4 minute read Amazon Ads grew 22% Y/Y in 2Q25, reaching nearly $16 billion in sales, […]

Instacart 2Q25 Results: Growth Trends, Advertising Challenges, and Brand Implications

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Amazon 2Q25 Recap: Key Takeaways for Consumer Brands

Article in Briefings

TL;DR: Amazon’s accelerating growth across 1P, ads, and essentials demands a recalibration of brand forecasts, promotional strategies, and budget allocations. A +8.4% GMV forecast for 2025 suggests a conservative outlook on the account risks underperformance. 5 minute read Amazon delivered another very strong quarter in 2Q25, reinforcing its position as the most strategically important growth […]

How Tariffs Are Impacting Walmart Connect Budgets

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Walmart Connect Strategy and Budgeting Update – Webinar Recap

Article in Research

TL;DR: Expect less search, more display, and greater agility in advertisers’ 2026 Walmart Connect plans. Monitor sponsored brand opportunities from bid minimum changes, be cautious of full search automation, and set aside 5–10% of spend for test-and-learn. In addition, be ready for more offsite and CTV opportunities. Log in for access to the replay and […]

Self-Guided Workshop: Build Your Amazon Competitive Edge

Article in Research

TL;DR: We created a self-guided workshop you and your team can leverage to identify key areas of strength and potential gaps in your Amazon strategy and tactics. Once completed, incorporate your key priorities into your Amazon annual planning to sharpen your competitive edge. Stratably’s new self-guided strategic planning tool enables retail leaders to identify which […]