Tag: Digital Advertising

Why New to Brand is a Superior Ad Metric on Amazon – Recap

Article in Research

February 15, 2023 Stratably hosted Kiri Masters and Ross Walker from Acadia to explain the importance of Amazon’s New-to-Brand (NTB) metric. Watch the session hereThe purpose of New-to-BrandNTB illustrates the degree to which your sales are being bought by consumers that haven’t purchased from a brand in the last 12 months. It’s designed to illustrate how well you’re […]

The Impact of Programmatic Offsite Media on Walmart and Target JBPs – Recap

Article in Research

February 9, 2023 Stratably hosted Mark Stamps from Harvest Group to explain the programmatic opportunity via Walmart Connect and Target Roundel, and how that flows through to the P&L and joint business planning. Watch the session hereWe’re in the early innings on adoption58% of webinar registrants report they are currently activating programmatic via Walmart and Target today. […]

Retail media tailwinds, headwinds, and self-assessment

Article in Briefings

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Ad Platform Winners in ’22 & Key Themes for ’23

Article in Briefings

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How are brands shifting between Amazon ad types in ’23?

Article in Benchmarks

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Brands shifting Amazon ad spend + clean rooms and retail media team re-orgs

Article in Research

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FBA CMS Impact on 1P, December retail sales, ROAS compares + more

Article in Research

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One-Third of Brands Aren’t Using a Full Funnel Approach with Amazon Advertising

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]