Tag: Digital Advertising

Key takeaways from Meta, Google, Snap, Roku, eBay & Netflix in 2Q23

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Amazon/Pinterest: 5 Questions Every CMO Should Be Asking About their Organization

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Media spend is as healthy as ever for consumer brands

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Clean Rooms will be as Common as Retail Media Networks

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How did Amazon Advertising stack up in 1Q23?

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Key Takeaways from CAGNY 2023

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Insights on eCommerce, Consumer, Amazon and ATT from Shopify’s 4Q22 Results

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Why New to Brand is a Superior Ad Metric on Amazon – Recap

Article in Research

February 15, 2023 Stratably hosted Kiri Masters and Ross Walker from Acadia to explain the importance of Amazon’s New-to-Brand (NTB) metric. Watch the session hereThe purpose of New-to-BrandNTB illustrates the degree to which your sales are being bought by consumers that haven’t purchased from a brand in the last 12 months. It’s designed to illustrate how well you’re […]