Tag: Analytics

Latest insights on Walmart Luminate from the CMA 2023 Conference

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How Hourly Bidding Can Create a Major Competitive Advantage – Recap

Article in Research

March 7, 2023 Stratably hosted Joe Shelerud from Ad Advance to explain what insights Amazon Marketing Stream (“Stream”) unlocks and how that drives hourly bidding opportunities on Amazon Sponsored Products and Sponsored Display. Watch the session hereSpending money on advertising is no longer enoughAmazon is a wildly competitive platform where brands and sellers scrape and claw their […]

Key Takeaways from CAGNY 2023

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Takeaways from Measuring Customer LTV via AMC Presentation

Article in Research

February 1, 20232 minute read Stratably hosted Patrick Miller from Ascential to explain how brands can measure customer lifetime value by cohort via AMC, and what actions that can drive. Watch the session hereCreate a competitive edgeWe often encourage Amazon NAMs, heads of eCommerce and their senior leadership colleagues to think about how they can create a […]

Brands shifting Amazon ad spend + clean rooms and retail media team re-orgs

Article in Research

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Brand thoughts on Amazon in 4Q + Upper Funnel Importance & eGrocery

Article in Research

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Responding to Pushback on Amazon Analytical Tools

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Benchmark Research on Analytics Teams – Part 5

Article in Benchmarks

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