Tag: Analytics

Takeaways from our Live Session on Instacart Ads, Content, and More Best Practices

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November 15, 2023   Stratably hosted Ross Walker and Juan Munoz Dominguez from Acadia to share winning strategies and tactics on Instacart spanning content, ads, and more. Key Topics: Overview of the full-funnel capabilities with Instacart Ads Audience targeting options for Awareness, Consideration/Competition, Purchase, and Loyalty stages of the funnel How to use Instacart’s two […]

Retail Media Challenge + AI’s iPhone Moment, Amazon & Data

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Latest insights on Walmart Luminate from the CMA 2023 Conference

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How Hourly Bidding Can Create a Major Competitive Advantage – Recap

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March 7, 2023 Stratably hosted Joe Shelerud from Ad Advance to explain what insights Amazon Marketing Stream (“Stream”) unlocks and how that drives hourly bidding opportunities on Amazon Sponsored Products and Sponsored Display. Watch the session hereSpending money on advertising is no longer enoughAmazon is a wildly competitive platform where brands and sellers scrape and claw their […]

Key Takeaways from CAGNY 2023

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Takeaways from Measuring Customer LTV via AMC Presentation

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February 1, 20232 minute read Stratably hosted Patrick Miller from Ascential to explain how brands can measure customer lifetime value by cohort via AMC, and what actions that can drive. Watch the session hereCreate a competitive edgeWe often encourage Amazon NAMs, heads of eCommerce and their senior leadership colleagues to think about how they can create a […]

Brands shifting Amazon ad spend + clean rooms and retail media team re-orgs

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Brand thoughts on Amazon in 4Q + Upper Funnel Importance & eGrocery

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