Tag: Analytics

Takeaways from Measuring Customer LTV via AMC Presentation

Article in Research

February 1, 20232 minute read Stratably hosted Patrick Miller from Ascential to explain how brands can measure customer lifetime value by cohort via AMC, and what actions that can drive. Watch the session hereCreate a competitive edgeWe often encourage Amazon NAMs, heads of eCommerce and their senior leadership colleagues to think about how they can create a […]

Brands shifting Amazon ad spend + clean rooms and retail media team re-orgs

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Brand thoughts on Amazon in 4Q + Upper Funnel Importance & eGrocery

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Responding to Pushback on Amazon Analytical Tools

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Benchmark Research on Analytics Teams – Part 5

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Benchmark Research on Amazon Stream – Part 4

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Benchmark Research on Amazon Attribution – Part 3

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Benchmark Research on Amazon Marketing Cloud – Part 2

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