Tag: Analytics

Insights on Walmart Luminate Adoption, Usage, Staffing & Value

Article in Briefings

August 9, 20227 minute readWalmart LuminateWalmart announced Luminate, its new analytics offering, at the end of 2021, and has begun opening the service to brands over the last few months. Walmart’s executives have described Luminate as the common data source that both merchants and brands will leverage to grow their businesses faster and more profitably. The offering […]

Amazon Marketing Cloud (everything I’ve learned so far…)

Article in Briefings

10-minute read TL;DR: AMC is a marketer’s secret weapon, helping them understand the roll Amazon can play from a customer acquisition and media channel perspective. It is under-adopted because it’s a complex analytical tool, that has been poorly marketed, and its name means people categorize it as relevant only for the Amazon business. However, early adopters […]