Article
in Benchmarks
August 26, 2024 TL;DR: Benchmarking suggests the promotional and advertising environments for Amazon’s upcoming Prime Big Deal Days will be more aggressive this year versus last. Aligning marketing strategies towards high-margin customers and products, driving off-site traffic to your deal pages, and developing a post-event retention plan are all under-utilized strategies to drive growth while […]
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in Briefings
August 21, 2024 On Amazon, competitive intensity is at an all-time high: 53% of brands report greater promo intensity in their category vs. last year 43% of brands plan to up their promos on Prime Big Deal Days this year Ad spend as a percentage of gross merchandise value is up 60 basis points and […]
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in Briefings
August 19, 2024 2 minute read Log in to download the full report linked at the bottom We recently analyzed 2Q24 results and investor call commentary from 25 large and mid-sized Food & CPG brands to understand real-time and forward-looking dynamics. This report shares the findings from our analysis, which answers these six questions: How […]
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in Benchmarks
August 5, 2024 2 minute read Log in to download the full report linked at the bottom The Amazon Vendor Services (AVS) program (also known as Strategic Account Services or SAS) provides your brand with dedicated headcount inside Amazon called a customer success manager (CSM) to solve day-to-day issues and support a variety of operational […]
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in Briefings
August 1, 2024 4 minute read Amazon released its second quarter results this evening, providing valuable insights into its performance over the last three months. Each time Amazon reports, we ask and answer the following questions: How did its retail and ad businesses perform relative to prior trends? How did it fare compared to its […]
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in Briefings
July 25, 2024 6 minute read In this article, we share key takeaways from Prime Day, including sales performance, promotional and advertising strategies, the role of Amazon’s AI chatbot Rufus, and the impact of competing events. We focus on the implications for Prime Big Deal Days, the Q4 holiday period, and future Prime Day events. […]
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in Benchmarks
July 18, 2024 6 minute read Around every AVN season, there’s a corner of the 1P vendor community buzzing with curiosity about 3P selling – either switching completely or, more commonly and realistically, deploying a hybrid selling strategy that leverages both Vendor and Seller Central. It’s understandable: AVNs were at least somewhat challenging for 72% […]
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in Benchmarks
July 18, 2024 3 minute read Four years on from the pandemic and brands continue to waffle on the “importance” of digital as a sales channel (let alone digital marketing). Recent data on digital sales penetration reveals contradictions to the narrative of eCommerce stagnation post-pandemic. This analysis leverages internal benchmark data alongside the U.S. Census […]