Tag: Amazon

Brands Outperforming on Amazon this Holiday Despite More Difficulty Standing Out

Article in Benchmarks

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Takeaways from our Live Session on Optimizing Ads for Margin Between AVNs

Article in Research

December 5, 2023   Stratably hosted Andrew Hamada from Reason Automation to share a three-step process for optimizing ads for profit.   Watch the recording here Access additional resources from Reason Automation here Take action with this three-step process: Measure: Net PPM (pure product margin) and margin reporting strategy Add profitability metrics to weekly business […]

Amazon’s Strategic Advantage in a Value-Driven Market

Article in Briefings

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Forecasting Amazon's Holiday Quarter: Trends and Opportunities

Article in Benchmarks

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]

Takeaways from our Live Session on Driving Google Traffic to Amazon

Article in Research

November 2, 2023   Stratably hosted Joe Shelerud from Ad Advance to share his perspective on the pros and cons of using Google to drive traffic to Amazon.   While most brands default to driving Google traffic to their DTC site, Amazon offers conversion rate advantages that may be significant enough to offset the data, […]

Amazon Ads Outperforms Peers with Measurement Advantage

Article in Benchmarks

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Amazon Ads vs. Social & Search Peers in 3Q23

Article in Forecasts

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]