TL;DR: We estimate sales grew 8.9-9.5% year-over-year, inline with Amazon's underlying growth rate heading in. No demand surprises, no meaningful share leakage to competing events, and another quarter of CPG outrunning the company average.
Of course, results varied by individual company based on the degree of their promotional breadth and depth, and how they leveraged specific demand creation activations. Read the article first and then get a tailored perspective on your Prime Day execution with our self-assessment tool found at the bottom of this page.
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