Podcast: What Brands Are Prioritizing on Amazon PDPs


TL;DR: In this 25-minute Commerce Collective podcast, Stratably’s Russ Dieringer breaks down survey results from 229 brands and agencies on their investments in advanced PDP content, such as videos and Premium A+ content, along with how brands are (or aren’t) evolving their PDPs in response to Amazon’s Rufus.


1 minute read

Every brand knows product detail pages are critical, but few have clarity on which elements actually move the needle. To cut through the noise, Stratably benchmarked hundreds of brands on their PDP investments, including elements like enhanced A+ content to videos, reviews, and more, and how those investments are paying off.

Russ Dieringer, Founder of Stratably, joined the Commerce Collective podcast to share what the data reveals about PDP strategy in 2025 and beyond.

The conversation covers:

  • Which PDP elements brands are prioritizing this year.
  • What manufacturers say the impact has been from various PDP elements.
  • How manufacturers are adapting their PDPs in response to Amazon’s Rufus chatbot.

For leaders tasked with deciding where to place the next digital dollar, this episode offers a clear view of how peers are approaching PDPs and where the evidence suggests returns are highest.

    To dive deeper, you can also explore our full research series on Amazon PDPs:

    Print Article Download PDF