January 18, 2023


All of us know Amazon is a great site to convert shoppers that are in-market searching for goods.


This is the power of paid search on Amazon.


However, we also know consumers use Amazon at different points in their shopping journey, and Amazon’s ad options stretch across the funnel.

  • Large advertisers are already spending millions to reach Amazon’s young, affluent audience of Thursday Night Football viewers
  • Advertisers of all sizes are leveraging Amazon’s audience tools to target shoppers across the web

Yet, plenty of brands still aren’t using Amazon across the funnel.


Our benchmark findings illustrate that while nearly every consumer brand selling on Amazon is using it for conversion, one-third of them are not using Amazon Advertising across the full funnel.

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