TL;DR: Most PDPs on Walmart meet minimum standards but miss the strategic levers that drive performance on the platform. These five case studies demonstrate how shopper centricity, UGC integration, incrementality levers, mobile clarity, and AI-agent-optimized content collectively shape a high-performing Walmart PDP. 3 minute read As we highlighted in our recent analysis of Walmart’s 2025 […]
TL;DR: The webinar reframed how to plan Amazon growth. By evaluating size, growth, pricing, and competition at the subcategory level, leaders can align investment and innovation to the market reality. Brands that apply this disciplined approach gain a measurable advantage in both growth and profitability. 2 minute read Many Amazon teams evaluate performance in isolation, […]
TL;DR: Kroger, Target, and Instacart are evolving in ways that make “one-size-fits-all” planning inefficient. Brands must tailor spend to each network’s maturity, double down on paid search efficiency before expanding offsite, and measure every dollar against incremental growth. 3 minute read Retail media has become one of the defining battlegrounds for growth in consumer brands. […]
TL;DR: Amazon enters the 2026 AVN season with both momentum and leverage which is likely to result in challenging negotiations and heavy investment requests from Amazon. Brands that invest in early and data-driven preparation, align internal teams, and proactively propose solutions can protect margins, turn missed opportunities into wins, and drive more collaborative and profitable […]
TL;DR: AI-powered search holds the potential to fundamentally reshape the path to purchase, moving discovery from keyword-driven SEO to generative, intent-based experiences. Instead of solely competing on blue links and keyword density, brands must also now optimize for AI assistants, natural language queries, and “zero-click” answers. The brands that structure content to be AI-friendly, monitor […]
TL;DR: Cost price increase plans are widespread in 2025, with a benchmarked average increase of +5.7%. Success depends on approaching CPIs as a multi-phase process, backed by detailed cost data, awareness of Amazon’s margin logic, and clear evidence that retail prices are already moving up elsewhere. In the event of a CPI rejection, brands can […]
TL;DR: Expect less search, more display, and greater agility in advertisers’ 2026 Walmart Connect plans. Monitor sponsored brand opportunities from bid minimum changes, be cautious of full search automation, and set aside 5–10% of spend for test-and-learn. In addition, be ready for more offsite and CTV opportunities. Log in for access to the replay and […]
TL;DR: Most Amazon PDPs meet basic requirements but fall short of compelling execution. This analysis of five best-in-class PDPs from Revlon, Dude Wipes, Huggies, Carbe Diem! and Finish reveals what differentiates high-performing pages, including structured storytelling, mobile-first design, basket-building content, and AI optimization. Log in for access to the replay and presentation slides 2 minute […]