TL;DR: Advanced brands are using selection as a strategic lever on Amazon, improving their profitability and growth prospects by developing online-specific assortment in the form of larger pack sizes, exclusive ranges, and online-friendly packaging. Further, when adding low-ASP assortment, they’re getting calibrated Net PPM targets and oftentimes commercial benefits in exchange for the value they’re […]
TL;DR: The increasing prevalence of personalized experiences on Amazon and the multi-step consumer path to purchase render Share of Voice and ROAS metrics less useable. Market share and incrementality measurements are becoming more possible, particularly as Amazon provides more data directly to brands via vendor central, seller central, and Amazon Marketing Cloud. 2 minute read […]
TL;DR: Brands should expect the value-focused consumer to persist through 2025, driving heightened promotional activity across retailers. 3 minute read Stratably hosted Mark Stamps and Jackie Lewis from Harvest Group to discuss the increasing promotional environment in the U.S. retail market. This is a gated article just for members Join the Stratably community Access independent […]
October 25, 2024 TL;DR: No spend minimums, greater control, and enhanced visibility are the main draws to leverage Walmart’s self-serve platforms for Display test-and-learns. 4 minute read Walmart display ads are less widely adopted today compared to Amazon’s display offerings and paid search across retail media networks, in part due to limited budgets and the […]
September 11, 2024 TL;DR: Amazon’s sports streaming provides a white space opportunity for brands to reach incremental audiences, engage in new ways with the consumer, and access robust reporting compared to linear TV. It opens the door for smaller and emerging brands to access what was historically exclusive, coveted ad inventory. 3 minute read Amazon’s […]
August 28, 2024 TL;DR: Amazon, Walmart, and Target outpaced the market in 2Q24, driven by digital growth. Amazon leads with 8.7% sales growth, Walmart’s digital surge contributed 76% of its dollar growth, and retail media is critical for profitability. Brands must double down on digital investments, lean into the value concious consumer, and reassess assortment […]
August 21, 2024 On Amazon, competitive intensity is at an all-time high: 53% of brands report greater promo intensity in their category vs. last year 43% of brands plan to up their promos on Prime Big Deal Days this year Ad spend as a percentage of gross merchandise value is up 60 basis points and […]
July 17, 2024 Category Management (Catman) has traditionally focused on in-store strategies, but the rise of eCommerce necessitates the addition of eCategory Management (eCatman). Our webinar, presented in collaboration with Lauren Livak, Executive Director of the Digital Shelf Institute, unpacked the transformative power of eCategory Management (eCatman). As eCommerce continues to rise in prominence, understanding […]