Article
in Briefings
TL;DR: Algorithmic price matching has evolved far beyond same SKU comparisons. Retailers now monitor and match competitive pricing in real time at the per-ounce level, across loyalty program offers, and across multiple channels simultaneously, creating a downward spiral that erodes margin and strains channel relationships. The good news: most brands haven’t come close to exhausting […]
Article
in Research
TL;DR: Most brands have invested heavily in dashboards, reporting tools, and data warehouses. Yet diagnostic speed remains slow, automation minimal, and AI underutilized. Rather than more data, brands need a redesigned analytics stack that enables proactive anomaly detection, connected cross-channel insights, and automated recommendations embedded directly into workflows. 2 minute read Our benchmarking across 103 […]
Article
in Research
TL;DR: Organic rank on Amazon increasingly reflects algorithmic trust rather than just keyword coverage. This session breaks down what brands can do to actively build relevance through better content, conversion, and momentum to win visibility and make retail media work harder as AI becomes more influential in what products consumers see and buy. 3 minute […]
Article
in Benchmarks
TL;DR: Benchmarking data from 262 Amazon 1P vendors shows weakening margin health year-over-year, persistent pricing tension, and expanding Amazon investment asks, all of which raise the stakes for vendors heading into 2026 AVNs. In this webinar, we answered real-time AVN questions to help brands refine their negotiation strategies and drive stronger outcomes. 3 minute read […]
Article
in Research
TL;DR: Most PDPs on Walmart meet minimum standards but miss the strategic levers that drive performance on the platform. These five case studies demonstrate how shopper centricity, UGC integration, incrementality levers, mobile clarity, and AI-agent-optimized content collectively shape a high-performing Walmart PDP. 3 minute read As we highlighted in our recent analysis of Walmartโs 2025 […]
Article
in Research
TL;DR: The webinar reframed how to plan Amazon growth. By evaluating size, growth, pricing, and competition at the subcategory level, leaders can align investment and innovation to the market reality. Brands that apply this disciplined approach gain a measurable advantage in both growth and profitability. 2 minute read Many Amazon teams evaluate performance in isolation, […]
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in Research
TL;DR: Kroger, Target, and Instacart are evolving in ways that make โone-size-fits-allโ planning inefficient. Brands must tailor spend to each networkโs maturity, double down on paid search efficiency before expanding offsite, and measure every dollar against incremental growth. 3 minute read Retail media has become one of the defining battlegrounds for growth in consumer brands. […]
Article
in Research
TL;DR: Amazon enters the 2026 AVN season with both momentum and leverage which is likely to result in challenging negotiations and heavy investment requests from Amazon. Brands that invest in early and data-driven preparation, align internal teams, and proactively propose solutions can protect margins, turn missed opportunities into wins, and drive more collaborative and profitable […]