Author: Russ Dieringer

Few Brands Offer Assortment Designed Specifically for the Amazon Shopper

Article in Benchmarks

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Amazon 3Q25 Results: Key Takeaways for Consumer Brands

Article in Briefings

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Benchmarking Brand Investment in Kroger, Target, and Instacart Media

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Only 8% of Brands have a Cross-Functional AI Commerce Team

Article in Benchmarks

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

How to Educate Senior Leaders on eCommerce

Article in Research

TL;DR: Too often, eCommerce leaders find themselves explaining eCommerce fundamentals to their leadership team in the middle of high-stakes moments. Our comprehensive guide outlines how to make eCommerce education for senior leaders a year-round strategic priority and competitive advantage. 1 minute read   (Click the button below to download the full report)   A core responsibility […]

Using Subcategory Data to Drive Amazon Market Share Growth – Webinar Recap

Article in Research

TL;DR: The webinar reframed how to plan Amazon growth. By evaluating size, growth, pricing, and competition at the subcategory level, leaders can align investment and innovation to the market reality. Brands that apply this disciplined approach gain a measurable advantage in both growth and profitability. 2 minute read Many Amazon teams evaluate performance in isolation, […]

Building Smarter 2026 Retail Media Plans for Kroger, Target and Instacart – Webinar Recap

Article in Research

TL;DR: Kroger, Target, and Instacart are evolving in ways that make โ€œone-size-fits-allโ€ planning inefficient. Brands must tailor spend to each networkโ€™s maturity, double down on paid search efficiency before expanding offsite, and measure every dollar against incremental growth. 3 minute read Retail media has become one of the defining battlegrounds for growth in consumer brands. […]

Podcast: What Brands Are Prioritizing on Amazon PDPs

Article in Benchmarks

TL;DR: In this 25-minute Commerce Collective podcast, Stratablyโ€™s Russ Dieringer breaks down survey results from 229 brands and agencies on their investments in advanced PDP content, such as videos and Premium A+ content, along with how brands are (or arenโ€™t) evolving their PDPs in response to Amazonโ€™s Rufus. 1 minute read Every brand knows product […]