Author: Russ Dieringer

Retail media is the platypus of marketing

Article in Briefings

May 22, 2023   While you’ve seen a lot written on retail media, no one has brought up the duck-billed platypus.   First, some insight on this incredible animal…   It’s one of five living monotremes (mammal species that lay eggs) It’s not a dupe… “The unusual appearance of this egg-laying, duck-billed, beaver-tailed, otter-footed mammal […]

Key Takeaways for Brands Following Walmart's 1Q Results

Article in Briefings

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Takeaways from our Live Session on Amazon Marketing Cloud Use Cases

Article in Research

May 17, 2023   Stratably hosted Joe Shelerud from Ad Advance to share his perspective on five ways to use Amazon Marketing Cloud effectively, with a special emphasis on Audiences.   Watch The Recording Here For those that have been following Stratably for a while, you’ll know that AMC, Stream, and Attribution are newer analytics […]

Key Takeaways for Brands Following Target’s 1Q Results

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]

Amazon/Pinterest: 5 Questions Every CMO Should Be Asking About their Organization

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Management Teams Can’t Move Beyond Inflation Yet

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Takeaways from our Live Session on CPG Shopper Trends

Article in Research

May 10, 2023   Stratably hosted Cara Wood from Salsify to share the results of a CPG consumer study focused on how shopping behaviors have changed since the pandemic.   Watch The Recording Here Post-Pandemic, Inflation, Recession, New Technology… It’s as dynamic a time as ever, which is saying a lot considering the pandemic, massive […]

Media spend is as healthy as ever for consumer brands

Article in Briefings

This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]