Author: Russ Dieringer

Takeaways from our Live Session on Utilizing the Share of Voice KPI on Amazon

Article in Research

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Amazon Ads vs. the Digital Ad Market

Article in Briefings

Should we be putting more or less of our digital ad budget into Amazon? That’s a common and complex question retail leaders are asking themselves. It requires a deep knowledge of your own goals and performance across platforms. But from a market level, we can look at the recent results and forecasts for Amazon Ads, […]

Takeaways from Amazon’s 4Q23 Results for Retail Leaders

Article in Briefings

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Leaning into "Value" on Instacart

Article in Briefings

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How to Educate Senior Leaders on eCommerce

Article in Building Blocks

January 15, 2024   A core responsibility for digital leaders is to educate their organization on how the retail market is changing.   It’s especially important to educate senior leaders because they control the corporate vision, incentives, and resources that are needed to power omnichannel excellence.   But this is easier said than done.   […]

Pureplay eTailers Outpacing the Market by Nearly 2x

Article in Briefings

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Brands Outperforming on Amazon this Holiday Despite More Difficulty Standing Out

Article in Benchmarks

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Amazon’s Strategic Advantage in a Value-Driven Market

Article in Briefings

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