TL;DR: This fillable one-page PowerPoint tool will help you build a business case for your next Amazon content investment. Whether you’re exploring PDP videos, Premium A+ modules, review integration, or brand stores, the brief guides you to assess and communicate the rationale, resourcing needs, and potential ROI, backed by Stratably benchmarking of 229 consumer brands.
1 minute read
Brands effectively can’t sell on Amazon without basic content, like strong titles, main images, and bullet points. We also “know” that beyond-the-basics content such as product detail page (PDP) videos and Premium A+ modules can boost conversion, engagement, and relevancy.
But our content benchmarking series (see below) revealed that these levers aren’t always no-brainers due to limited resources dedicated to PDPs and how challenging it can be to measure the ROI of PDP upgrades.
That’s where Stratably’s Investment Brief Builder can help.
This fillable PowerPoint tool helps Amazon and digital shelf leaders make more thoughtful, data-informed decisions about their next content investment.
It guides you to:
- Identify data and resourcing needs
- Align stakeholders with clear success criteria
- Weigh the potential impact of content upgrades
- Use Stratably benchmarking to support your case
Whether you’re building a case for PDP video, refining your brand store, or deciding whether Premium A+ is worth the effort, this tool creates a structured path forward.
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