TL;DR: Instacart delivered steady +10% GTV growth in 1Q25, driven by strong order volume but offset by lower AOV. Most notably, advertising growth reaccelerated to +14% with ads as a percentage of GTV growing by +10 basis points. While the platform remains highly relevant for CPGs, it still lacks breakout momentum relative to Amazon and Walmart, especially as anticipated inflation puts pressure on value-seeking consumers.
5 minute read
Instacart reported its 1Q25 financial results yesterday evening, shedding light on its growth trends, advertising business, recent consumer behavior, and more.
Today, we share a detailed recap covering its growth trends in the quarter, our updated forecasts, and notable commentary regarding recent consumer behavior, its advertising business, its acquisition of Wynshop, and more.
Join the Stratably community
-
Bite-sized market updates
-
Deep dive analyses
-
Industry benchmarks
-
Retailer forecasts
-
Invites to live events
-
And More!
Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across your organization, improve your forecasting, and invest in the right capabilities.
Simply put, it makes your organization much more informed, providing a competitive edge over your rivals.
