November 11, 2022
2 minute read
Should there be urgency for consumer brands when it comes to winning on omni-enablers?
Moving early means moving before something’s obvious. Once it’s obvious, your competitors will be there and you’re simply moving along with the market.
The omni-enabler market and all the macroeconomic dynamics wrapped up in it makes for a non-obvious opportunity.
- There’s no guarantee Instacart or its peers emerge out of the “eCommerce Winter”.
- eGrocery is devilishly challenging from an economics perspective.
- Maybe it takes a decade for capital markets to go back to risk-on or maybe automation, and dark stores, and MFCs never materialize.
- Maybe labor markets loosen and customer acquisition costs decline, reducing the incentive for grocers to work with omni-enablers.
The full version of this article is only available to Stratably+ subscribers. Click here to subscribe today and gain access to this premium content.