Tag: Organizational Research

Digital Penetration is Not a Vision

Article in Building Blocks

February 23, 20225 minute readConsumer Brands Need a More Robust Digital NarrativeConsumer brands are starting to disclose more digital metrics in response to growing interest from shareholders that want to understand their digital strategies and performance. Most commonly, these consumer brands share their current digital penetration – digital sales divided by total sales – and how […]

Take the Amazon Algorithm for Lunch

Article in Building Blocks

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CPG Boards are Missing Technology Experience

Article in Building Blocks

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Developing Your Own Predictions for 2022

Article in Building Blocks

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Amazon Ads on Cyber 5, TikTokaCart, Tail Wagging the Dog [unlocked]

Article in Research

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3Q21 Omni Performance, WFH Debate, Retail Media Outlook, JWO Tech Expanding

Article in Research

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HIRI Presentation: Emerging Channels and the Capabilities Needed to Thrive

Article in Research

I recently got the chance to speak at the Home Improvement Research Institute’s annual retail event. My talk focused on emerging channels that are going to become more relevant to the home improvement category over the next few years, and the capabilities organizations need in order to take advantage of them. Watch the video presentation […]