5 minute read
Publically-traded CPG companies have begun sharing more metrics about their digital businesses over the last year, providing insight into digital penetration rates and high-level growth strategies.
- Nestle held a specific investor seminar in 4Q21 on digital transformation, putting a stake in the ground on reaching 25% digital penetration by 2025 (vs. 12.8% today and 6.5% for the broader FMCG space today).
- Conagra indicated its digital business is up 50% on a two-year stack basis, reaching 9.4% of total sales.
- Campbell’s recently shared its digital sales are now 10% of its total, up 2.5x from before the pandemic. A slide from its recent investor day shown 👇👇👇👇
The disclosure of this digital data mirrors omnichannel retailers providing more granularity to their digital operations, which has been driven by the COVID-19 induced boost to digital sales.
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