Tag: Organizational Research

Interview with Kiri Masters on a New Model for Allocating Retail Media Budgets

Article in Interviews

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Consumers at Category Killers + Amazon Sublets + Change Mgmt.

Article in Research

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Surviving the eCommerce Winter

Article in Building Blocks

5 minute read Bundle Up It’s a busy week ahead with Walmart, Target, Home Depot and Lowe’s all reporting, along with quarterly eCommerce data coming from the Census Bureau.   The results will help complete what has become a bleak picture for near term digital performance as eCommerce has entered a “winter” period.   I […]

eCommerce Winter + JOKR Ads + PDP Best Practices

Article in Research

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Retail Media Left Out?; ROAS Interpretation; Training vs. Doing

Article in Research

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Today’s Fundamentals > Metaverse

Article in Building Blocks

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Fundamentals; Agency Selection; Brand Media; CMO Title Change

Article in Research

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Shopper Marketer Stress; Reddit and Prime; Marketplace Control

Article in Research

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