TL;DR: 43% of brands currently offer some degree of exclusive selection to Amazon, and 69% plan to at least test exclusives in 2025, if not make this tactic a top priority. This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market […]
1 minute read Log in to download the full report linked at the bottom This Walmart Omnichannel Quarterly Business Review includes All-Signal insights retail leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. It’s designed to cut through industry noise and save you time by bringing consumer brands […]
TL;DR: Amazon’s grocery growth is being driven by its Core Amazon.com platform, while Amazon Fresh continues to underperform. 1.5 minute read Amazon is growing fast in the grocery category. It grew an estimated 14% in the U.S. grocery category in 2024 (Momentum Commerce), outperforming our estimates for its overall U.S. GMV growth of 9%. 61% […]
TL;DR: Stratably’s Amazon Competitive Edge framework maps 60+ levers across adoption and impact, illuminating where brands should focus their attention. 2 minute read Navigating Amazon, the largest growth engine for consumer brands, requires clarity and focus. At Stratably, we aim to simplify complexity, providing actionable insights to help you gain and maintain a competitive edge […]
TL;DR: Two-thirds of brands are testing, if not prioritizing, launching low ASP items next year, placing it in the middle of other assortment-related initiatives they intend to pursue in ’25. 2 minute read Summary Amazon is pushing brands for low ASP assortment Two-thirds are at least testing, if not prioritizing, launching low ASP next year […]
TL;DR: Solve for ad ineligibility on promoted items by working closely with your Amazon contacts, consider a Safe Listing Accrual, or reserve your promotional and advertising dollars for ASINs with above average net PPM. Strategic internal planning and baking your promo discount into POs can help minimize the disruption and financial impact of incremental funding […]
3 minute read Log in to download the full report linked at the bottom We analyzed 30 CPG companies including their revenue growth and profit trends, as well as what they said about the consumer backdrop, promotional intensity, marketing spend plans, and innovation. In addition, we developed a CPG Index model that estimates future growth, […]
TL;DR: Advanced brands are using selection as a strategic lever on Amazon, improving their profitability and growth prospects by developing online-specific assortment in the form of larger pack sizes, exclusive ranges, and online-friendly packaging. Further, when adding low-ASP assortment, they’re getting calibrated Net PPM targets and oftentimes commercial benefits in exchange for the value they’re […]