TL;DR: 1Q26 reinforces Amazon as the primary growth engine for consumer brands, with accelerating GMV, rapid grocery expansion, and continued dominance in retail media. However, this growth comes with rising expectations around margin support, advertising investment, and operational complexity. We are forecasting additional share gains in 2026, with projections for GMV to grow +10.2%, outpacing […]
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TL;DR: Amazon product launches often fail from inadequate planning and poor cross-functional orchestration, with teams across brand, supply chain, media, and finance operating on different timelines and assumptions. The brands that win the first 90 days treat launches as cross-functional projects with a 12-week pre-launch runway, disciplined execution during launch, and a structured evaluation at […]
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TL;DR: Viral Amazon products rarely justify second-mover investment, and most brands are chasing the wrong signals, benchmarking against category leaders that are defending declining share and applying flat RoAS targets across their portfolio. The path forward is a disciplined framework for separating durable demand from short-term noise, oriented around attribute-level themes rather than the hero […]
TL;DR: Missed Russ Dieringer’s opening keynote at Syndigo Connect 2026? Watch the full presentation and download the slides to learn how leading brands are separating signal from noise and building more intelligent commerce strategies. 1 minute read (Presentation recording and slide deck linked below) Stratably’s Russ Dieringer presented the opening keynote at Syndigo Connect 2026, […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]