Tag: Amazon

Amazon Marketing Cloud (everything I’ve learned so far…)

Article in Briefings

10-minute read TL;DR: AMC is a marketer’s secret weapon, helping them understand the roll Amazon can play from a customer acquisition and media channel perspective. It is under-adopted because it’s a complex analytical tool, that has been poorly marketed, and its name means people categorize it as relevant only for the Amazon business. However, early adopters […]

Fundamentals; Agency Selection; Brand Media; CMO Title Change

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Shopper Marketer Stress; Reddit and Prime; Marketplace Control

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Reddit Ranks Highest for Prime Member Overlap

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No Boundaries, Instacart Resets, Financial Irresponsibility

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The New Algorithm; Performance Marketing in CPG; $ vs. %

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Retail Media Impact, CPG Options, Rapid Grocery Delivery Update

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Myopic Tendencies, Retail Media Explosion, Amazon Closing Stores

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This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]