Tag: Amazon

How Amazon Ads stacks up in 2Q23, 2023, and 2024

Article in Briefings

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eTail Winners and Losers in 2Q23

Article in Briefings

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Breaking down Amazon’s 2Q23 results

Article in Briefings

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Takeaways from our Live Session on Measuring Elasticity of Demand on Amazon

Article in Research

August 3, 2023   Stratably hosted Ryan Walker from Momentum Commerce to share examples of how pricing tests on Amazon can be used strategically to fuel profitable growth, including shifting the demand curve of a product. Key topics included: Defining demand elasticity How to approach challenges to measuring it Best seller badge conquesting via pricing […]

Why do consumer brands use Amazon DSP?

Article in Benchmarks

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Takeaways from our Live Session on Using Amazon for Off-Platform Advertising

Article in Research

July 26, 2023   Stratably hosted Joe Shelerud from Ad Advance to share insights on how to best use Amazon DSP off-site, an under-tapped option for marketers.   Key topics included: Amazon DSP advantages Tent pole strategies with DSP Case study on Tru Niagen   Watch The Recording Here Here’s what we found most interesting: […]

3 Benchmarks on Amazon’s Sales, Ads, and Promotional Environment

Article in Briefings

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Takeaways from our Live Session on Amazon Content Best Practices

Article in Research

July 19, 2023   Stratably hosted Kiri Masters from Acadia to walk through best-in-class content examples on Amazon, along with why it’s important to invest in this area of your Amazon business.   Key topics included: What is product & brand content on Amazon? Why is it important to invest? Why is ROI of content […]