December 5, 2023 @ 2pm EST
Most advertising efficiency is measured against revenue with common metrics like ROAS, ACoS and TACoS, masking investment in unprofitable products leading to investment demands and CRaP-out conversations.
But profit is the critical input to QBR and AVN success, driving Amazon's long-term interest in your products and brands, investment demands, and more. The challenge comes in the form of quickening your insight on Amazon profitability so that you can optimize for profit at the same speed you're accustomed to optimizing your ad campaigns.
Join Claire McBride and guest presenter Andrew Hamada of Reason Automation as they outline a three-step process for optimizing ads for profit, using weekly profit signals from the combination of retail analytics, coop invoices, and PPC spend reports.
The framework will include:
- Measure: Net PPM and margin reporting strategy
- Diagnose: Granular profitability data from coop invoices and PPC reports
- Influence: Frameworks for retail media implementation
This session is designed for intermediate to advanced Amazon practitioners, along with their finance and retail media colleagues.
Presenter: Andrew Hamada, Co-Founder & CEO, Reason Automation
All Signal, No Noise Format
- 20 minutes of prepared remarks
- 10 minutes of Q&A
