Category: Research

Myth-Busting Data on Brands’ Profit Margins with Amazon

Article in Benchmarks

February 5, 2024 We all know how the economics work on Amazon: “You can’t make money shipping products on Amazon” “They’ll just keep asking for more money every year” “It’s a drain on our resources” “Amazon is a money pit” … Right? These narratives get especially loud during AVN season when Amazon typically is asking […]

Takeaways from our Live Session on Amazon’s 4Q23 Results for Retail Leaders

Article in Forecasts

Stratably went live today to delve deep into Amazon’s 4th Quarter 2023 earnings report, helping retail leaders understand the implications for Amazon, the broader retail market, and the eCommerce industry as a whole. This session complemented our written recap (linked below) published yesterday evening after Amazon reported its results. Key topics from the session: How […]

How to Shatter 4 Silos Negatively Impacting Retail Media Performance

Article in Briefings

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]

Leaning into "Value" on Instacart

Article in Briefings

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]

4 Charts to Build the Case for Greater Amazon Ad Funding

Article in Benchmarks

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]

How to Educate Senior Leaders on eCommerce

Article in Building Blocks

January 15, 2024   A core responsibility for digital leaders is to educate their organization on how the retail market is changing.   It’s especially important to educate senior leaders because they control the corporate vision, incentives, and resources that are needed to power omnichannel excellence.   But this is easier said than done.   […]

4 Ways to Sharpen your Competitive Edge on Amazon

Article in Briefings

January 10, 2024   Stratably’s Amazon Competitive Edge Diagram maps out a variety of levers, program, and options brands have to grow their business on Amazon.     By breaking these levers down by adoption (x axis) and impact (y axis), you can see which ones are: Table stakes, like Sponsored Products (top-right quadrant, high […]

3 Benchmark Insights on Target Roundel Investments

Article in Benchmarks

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]