Category: Research

Amazon Data Adoption Is Growing Yet Strategic Action Still Lags

Article in Benchmarks

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Amazon is the New Consumer Intelligence Platform for 30% of Brands

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Influencer-Led Demand Offers a Competitive Edge on Amazon

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Instacart 1Q26 Recap and What It Means for Brands

Article in Briefings

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The Delegated Brand: Three Shifts to Win on TikTok Shop

Article in Research

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Amazon 1Q26 Results: Key Takeaways for Consumer Brands

Article in Briefings

TL;DR: 1Q26 reinforces Amazon as the primary growth engine for consumer brands, with accelerating GMV, rapid grocery expansion, and continued dominance in retail media. However, this growth comes with rising expectations around margin support, advertising investment, and operational complexity. We are forecasting additional share gains in 2026, with projections for GMV to grow +10.2%, outpacing […]

Brands Report Positive Performance from Amazon Video Ads

Article in Benchmarks

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Brand Adoption of MAP Policies to Manage Retail Price Matching

Article in Benchmarks

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