Article
in Benchmarks
October 16, 2024 TL;DR: Amazon’s streaming TV advertising is a competitive edge opportunity for brands, although adoption is expected to rapidly increase over the next year. We recommend brands test-and-learn sooner than later which requires cross-functional alignment and in-house and/or external analytics support that understands how to leverage Amazon’s unique targeting and reporting capabilities. 4 […]
Article
in Benchmarks
October 14, 2024 TL;DR: Brands and agencies are growing Amazon’s share of their retail media budgets despite its existing 87% market share of the retail media market. This is due to its superiority in terms of scale and strategic importance, competitive intensity, performance, analytics capabilities, ad activations, and PDP quality. 5 minute read (Scroll to […]
Article
in Benchmarks
October 9, 2024 TL;DR: Brands rely on Digital Penetration to set investment levels, but Digital Share of Growth reveals a much larger impact from eCommerce. 2 minute read Most brands incorporate Digital Penetration into their strategic investment plans, while ignoring ‘Digital Share of Growth’ (DSG). Here’s the difference: Digital Penetration: Digital sales divided by total […]
Article
in Briefings
October 7, 2024 TL;DR: Brands committed to developing an omnichannel competitive edge should lean into the challenging initiatives the average brand resists, such as sound eControl practices, advanced analytics, and agile and holistic media planning. 1 minute read Retail leaders like us want the quick fix. The shortcuts or hacks for eliminating headaches and exploding […]
Article
in Benchmarks
September 30, 2024 1 minute read Log in to download the full report linked at the bottom Stratably benchmarking suggests increasing marketing spend is the #1 company-wide growth driver in 2H, with retail media an increasingly important part of the overall marketing strategy. A net 70% of brands are expanding their retail media budgets as […]
Article
in Benchmarks
September 16, 2024 TL;DR: Retail media measurement is in its infancy, characterized by fragmentation and lack of performance metric standardization. Brands struggle with integrating retail media data with other marketing channels, making performance comparisons difficult. To improve, brands need cleaner data, standardized metrics, and better strategic and analytic integration across channels. 4 minute read 74% […]
Article
in Briefings
September 11, 2024 TL;DR: Amazon’s sports streaming provides a white space opportunity for brands to reach incremental audiences, engage in new ways with the consumer, and access robust reporting compared to linear TV. It opens the door for smaller and emerging brands to access what was historically exclusive, coveted ad inventory. 3 minute read Amazon’s […]
Article
in Benchmarks
September 9, 2024 1 minute read Log in to download the full report linked at the bottom Our 3Q24 Amazon quarterly business review includes All-Signal insights digital leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. Driven by Stratably’s proprietary benchmarking and extensive qualitative research, it’s designed to […]