Category: Research

CAGNY Themes + Updates on Walmart, Target, & Home Depot

Article in Research

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How to Use Media Data to Measure Digital Shelf Effectiveness – Recap

Article in Research

February 23, 2023 Stratably hosted Amanda Wolff from OneSpace, an Ascential Company, to walk through the modern approach towards measuring digital shelf effectiveness. Watch the session hereNearly half of brands are hiring staff dedicated to PDP contentPDP content is a fluid aspect of doing business with retailers. New components to PDP pages along with the growing importance […]

What Brands Can Expect Following Walmart’s 4Q Results

Article in Briefings

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Retail Media is Not a Math Problem

Article in Building Blocks

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Insights on eCommerce, Consumer, Amazon and ATT from Shopify’s 4Q22 Results

Article in Briefings

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Why New to Brand is a Superior Ad Metric on Amazon – Recap

Article in Research

February 15, 2023 Stratably hosted Kiri Masters and Ross Walker from Acadia to explain the importance of Amazon’s New-to-Brand (NTB) metric. Watch the session hereThe purpose of New-to-BrandNTB illustrates the degree to which your sales are being bought by consumers that haven’t purchased from a brand in the last 12 months. It’s designed to illustrate how well you’re […]

Breaking down demand, inflation, inventory and ad trends through the lens of 5 companies

Article in Briefings

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