Category: Building Blocks

Digital Penetration is Not a Vision

Article in Building Blocks

February 23, 20225 minute readConsumer Brands Need a More Robust Digital NarrativeConsumer brands are starting to disclose more digital metrics in response to growing interest from shareholders that want to understand their digital strategies and performance. Most commonly, these consumer brands share their current digital penetration – digital sales divided by total sales – and how […]

Amazon’s Supply Chain Dominance

Article in Building Blocks

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Are retail media budgets at risk?

Article in Building Blocks

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Take the Amazon Algorithm for Lunch

Article in Building Blocks

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CPG Boards are Missing Technology Experience

Article in Building Blocks

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Developing Your Own Predictions for 2022

Article in Building Blocks

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Performance Marketing Includes Brand Marketing [unlocked]

Article in Building Blocks

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The Importance of Advertising to Amazon (and everyone else) [unlocked]

Article in Briefings

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