3 minute read

Retail media has exploded. Back in 2018, the thought other retailers beyond Amazon could attract $1 billion plus in advertising spend from brands was considered stupid far-fetched.
 
But since then, the graph has only been up to the right. Walmart has (slowly) developed its media offering, Instacart became a leader in the space, even Lowe’s rolled out its own media group late last year.
 
Essentially, every retailer has or will have some version of a retail media business, starting with paid search on their site.

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