Category: Building Blocks

Brands Should Roll Out Their Own Retail Media Networks

Article in Building Blocks

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8 Reasons Why Your Shopper Marketing Team Might be Stressed

Article in Building Blocks

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Dear CDO’s: Tech has Killed Status-Quo Boundaries

Article in Building Blocks

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Advertising is the New Algorithm

Article in Building Blocks

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Retail Media Will Shift to Non-Endemic Strategies

Article in Building Blocks

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The Folly of Digital Penetration

Article in Building Blocks

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Digital Penetration is Not a Vision

Article in Building Blocks

February 23, 20225 minute readConsumer Brands Need a More Robust Digital NarrativeConsumer brands are starting to disclose more digital metrics in response to growing interest from shareholders that want to understand their digital strategies and performance. Most commonly, these consumer brands share their current digital penetration – digital sales divided by total sales – and how […]

Amazon’s Supply Chain Dominance

Article in Building Blocks

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