February 6, 2024

In part 1 of our AVN series yesterday, we learned that Amazon tends to be more profitable than conventional wisdom suggests.

Putting price increases through has been an important lever to make that happen over the last several years.

For instance, of the 32% of brands that grew their Amazon margins over the last year, 61% put in price increases to help them do so.

The bad news – pulling the price lever is a lot harder in 2024.

This is a Gated Article Just for Premium Members

Join the Stratably community

Access independent research on the omnichannel market
Premium membership unlocks:
  • Bite-sized market updates
  • Industry benchmarks
  • Invites to live events
  • Deep dive analyses
  • Retailer forecasts
  • And More!

Premium Membership unlocks our full insights that you can use to drive alignment across your organization, improve your forecasting, and invest in the right capabilities.

Simply put, it makes you smarter and more effective in your organization!

And most subscribers get reimbursed by their organizations.

Join Today