February 5, 2024
We all know how the economics work on Amazon:
- “You can’t make money shipping products on Amazon”
- “They’ll just keep asking for more money every year”
- “It’s a drain on our resources”
- “Amazon is a money pit”
These narratives get especially loud during AVN season when Amazon typically is asking for more funding.
And even our Amazon Profitability & AVN Study suggests several profitability pressures for 1P consumer brands selling on Amazon.
But our study surprised us.
Many brands are bucking this race to the bottom trends.
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