February 5, 2024

We all know how the economics work on Amazon:

  • “You can’t make money shipping products on Amazon”
  • “They’ll just keep asking for more money every year”
  • “It’s a drain on our resources”
  • “Amazon is a money pit”

… Right?

These narratives get especially loud during AVN season when Amazon typically is asking for more funding.

And even our Amazon Profitability & AVN Study suggests several profitability pressures for 1P consumer brands selling on Amazon.

But our study surprised us.

Many brands are bucking this race to the bottom trends.

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