Author: Russ Dieringer

Factory Brands, Rating & Reviews Changing, AI Plugins & More

Article in Research

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What Makes Products Durably Dominant on Amazon? – Recap

Article in Research

March 29, 2023 Stratably hosted John Shea from Momentum Commerce to explain the concept of “Durable Dominance” and what actions brands can take to not only win, but maintain, best seller rankings across their products. Watch The Recording HereIt’s not getting any easier on AmazonAmazon’s double the size it was pre-pandemic and despite the layoffs and click-bait […]

Breaking Down Amazon's Second Round of Layoffs and The Implications for Brands

Article in Briefings

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Fraction of a Fraction Fallacy in Retail Media

Article in Building Blocks

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Retail Media Challenge + AI’s iPhone Moment, Amazon & Data

Article in Research

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Breaking Down Retailer Strategy Through a Fulfillment Model Analysis

Article in Briefings

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Latest insights on Walmart Luminate from the CMA 2023 Conference

Article in Briefings

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How Hourly Bidding Can Create a Major Competitive Advantage – Recap

Article in Research

March 7, 2023 Stratably hosted Joe Shelerud from Ad Advance to explain what insights Amazon Marketing Stream (“Stream”) unlocks and how that drives hourly bidding opportunities on Amazon Sponsored Products and Sponsored Display. Watch the session hereSpending money on advertising is no longer enoughAmazon is a wildly competitive platform where brands and sellers scrape and claw their […]