Author: Claire McBride

How Amazon Vendors Are Responding to Tariff Pressure

Article in Benchmarks

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How Leading Brands are Resetting the Amazon Chess Board Amidst Tariffs

Article in Briefings

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Why Brands Should Measure Digital Share of Growth (DSG) as Consumer Demand Shifts

Article in Briefings

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Kroger Analysis: Financials, Digital Trends, and KPM Updates

Article in Briefings

TL;DR: Our analysis highlights steady but modest growth through 1Q25, with forecasts pointing to limited volume upside and ongoing competitive pressures. Key developments include intensifying trade activity, ongoing private label expansion, evolving digital priorities under Krogerโ€™s new eCommerce unit, and good-not-great performance and innovation within Kroger Precision Marketing (KPM). 8 minute read This report provides […]

Amazon AVS: What to Do When the Program Underperforms

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Amazon AVS: How to Set Up Your CSM for Success

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How to Minimize the Waste of Amazonโ€™s Merch Accrual

Article in Briefings

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Mid-Year 2025 Food & CPG Outlook

Article in Briefings

TL;DR: 2025 sales forecasts have been lowered to +1.2% under worsening consumer sentiment, with eCommerce expected to drive all of the industryโ€™s growth. Brands are working to offset tariff costs via alternative sourcing and supply chain productivity first, before considering price increases. Despite muted growth and incremental tariff-related costs, brands remain committed to investments into […]