January 30, 2023
2 minute read
Earlier this week, Stratably shared benchmark results on the maturity of Amazon’s core advertising levers available to 1P and 3P brands.
Today’s short essay builds on that research by sharing adoption data of what many brands describe as tertiary marketing levers.
As the chart below illustrates, adoption of these tools is significantly less than the core ad types.
The full version of this article is only available to Stratably+ subscribers. Click here to subscribe today and gain access to this premium content.