7 minute read

Expectations Reset

Despite the May weather, we’re entering a bit of an eCommerce winter, supported by Shopify’s results last week in which its GMV grew 16% (vs. 32% in the prior quarter and 114% in the March-2021 quarter).


Shopify, acknowledging the slowdown in eCommerce spending (tough comps, increasing consumer mobility), focused much of its commentary on how it enables omnichannel commerce, or what it describes as selling across any and all surfaces, along with its acquisition of Deliverr.


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