2 minute read

Walmart Connect, like its omnichannel peers’ retail media businesses, consists of 1P and 3P brands spending to get placement on featured products, brand amplifiers, and display banners around the site.


Walmart has recently started communicating that its programmatic offering powered by The Trade Desk (TTD) is available to all brands that use TTD (after exiting beta mode with 20 large advertisers).


Ad tech providers in the space encourage brands to spend on Walmart Connect, mostly citing the maturation of Amazon’s platform. In other words, now that brands have robust, large advertising budgets for Amazon, the next incremental dollar of ad spend may be better spent elsewhere, such as Instacart or…Walmart.

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