2 minute read

As Amazon prepares to report its quarterly results later today, we’re breaking down its retail business segments in a multi-part series this week.


We analyzed “Online Stores”  on Monday, “Third-Party Seller Services” on Tuesday, and "Physical Stores" yesterday.


Today we examine Amazon's "Other" segment, which primarily encompasses Amazon’s paid search, programmatic, and media advertising efforts (we’ll refer to this segment as “Advertising” throughout).

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