May 6, 2024
5 minute read
It’s time to gear up for this year’s summer Prime Day, expected to take place in early- to mid-July.
For many brands, the event is critical to hitting its full-year growth goals, and success is reliant on several factors:
- Will we strike the right mix of promotional breadth and depth?
- Will Amazon adequately market the event?
- Will consumers be ready to spend?
- Will we have enough inventory?
- Will our deals run as planned?
In this article, we share our latest benchmarking data and real-time insight from the industry to help you set the right expectations and get the most out of the upcoming event.
Let’s dive in.
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