June 5, 2024
High performing brands have a unique opportunity to become a leader with their omnichannel retailers, offering collaboration, category insight, and novel consumer data.
Chris Perry and Amanda Wolff from Firstmovr shared their seven-step framework for brands interested in capitalizing on the shift to omnichannel mindsets inside retailers:
- Everyday Excellence
- Ways of Working
- Thought Leadership
- Incremental Growth
- Category Navigation
- Shopper Experience
- Traffic + Demand Generation
The webinar challenged brands to ask themselves:
- How might we accelerate the growth of our retailers’ category, profitability, and/or loyalty?
- How might we get more credit for the growth we’re driving for our retailer?
- What can I personally do to contribute to our processes, activations, or partnerships to create value and credibility?
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