February 8, 2024
Stratably teamed up with Martin Heubel of Consulterce to present the findings of our 2024 Amazon Profitability & AVN Benchmark.
Key Topics:
- How Amazon’s profitability trends are impacting brands
- Amazon’s growth trajectory relative to other retail accounts
- Benchmarking data and expert advice for navigating Amazon’s cost price decrease requests and brands’ price increase plans
- Benchmarking data on total trade terms and how to keep annual increases to a minimum
- Fundamental levers to pull for improved margin:
- Improving ad efficiency
- Profitable assortment
- Supply chain savings
- Marketplace control
- How to set yourself up for success between AVN cycles
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