Tag: Walmart

CAGNY Themes + Updates on Walmart, Target, & Home Depot

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How to Use Media Data to Measure Digital Shelf Effectiveness – Recap

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February 23, 2023 Stratably hosted Amanda Wolff from OneSpace, an Ascential Company, to walk through the modern approach towards measuring digital shelf effectiveness. Watch the session hereNearly half of brands are hiring staff dedicated to PDP contentPDP content is a fluid aspect of doing business with retailers. New components to PDP pages along with the growing importance […]

What Brands Can Expect Following Walmart’s 4Q Results

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The Impact of Programmatic Offsite Media on Walmart and Target JBPs – Recap

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February 9, 2023 Stratably hosted Mark Stamps from Harvest Group to explain the programmatic opportunity via Walmart Connect and Target Roundel, and how that flows through to the P&L and joint business planning. Watch the session hereWe’re in the early innings on adoption58% of webinar registrants report they are currently activating programmatic via Walmart and Target today. […]

Improving Walmart Sponsored Products Campaigns Recap

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January 24, 20232 minute read Stratably hosted Stu Clay from Tinuiti to dive deep into how brands can improve the performance of their spend on Walmart Sponsored Products.Watch the Session HereResearch heading into the sessionStratably’s research in advance of the session indicated a net 35% of brands are planning to increase the percentage of their sales […]

Retail Media is a Head Scratcher + Demo Differences & Data Seeking

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What happens to the cost to serve as Amazon 1P growth slows?

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Boards a Touch More Digital + Mass Retail Earnings

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