TL;DR: Stratably’s latest research shows Walmart’s scale and strategic importance to brands are driving share gains in the retail media market. Brands are allocating investment towards paid search primarily (including newer units like Sponsored Brands and Video) and display secondarily, with limited interest in in-store retail media to date. 5 minute read Brands can expect […]
October 25, 2024 TL;DR: No spend minimums, greater control, and enhanced visibility are the main draws to leverage Walmart’s self-serve platforms for Display test-and-learns. 4 minute read Walmart display ads are less widely adopted today compared to Amazon’s display offerings and paid search across retail media networks, in part due to limited budgets and the […]
October 21, 2024 1 minute read Log in to download the full report linked at the bottom This Walmart Omnichannel Quarterly Business Review includes All-Signal insights retail leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. It’s designed to cut through industry noise and save you time by […]
October 9, 2024 TL;DR: Brands rely on Digital Penetration to set investment levels, but Digital Share of Growth reveals a much larger impact from eCommerce. 2 minute read Most brands incorporate Digital Penetration into their strategic investment plans, while ignoring ‘Digital Share of Growth’ (DSG). Here’s the difference: Digital Penetration: Digital sales divided by total […]
October 7, 2024 TL;DR: Brands committed to developing an omnichannel competitive edge should lean into the challenging initiatives the average brand resists, such as sound eControl practices, advanced analytics, and agile and holistic media planning. 1 minute read Retail leaders like us want the quick fix. The shortcuts or hacks for eliminating headaches and exploding […]
September 30, 2024 1 minute read Log in to download the full report linked at the bottom Stratably benchmarking suggests increasing marketing spend is the #1 company-wide growth driver in 2H, with retail media an increasingly important part of the overall marketing strategy. A net 70% of brands are expanding their retail media budgets as […]
August 28, 2024 TL;DR: Amazon, Walmart, and Target outpaced the market in 2Q24, driven by digital growth. Amazon leads with 8.7% sales growth, Walmart’s digital surge contributed 76% of its dollar growth, and retail media is critical for profitability. Brands must double down on digital investments, lean into the value concious consumer, and reassess assortment […]
August 12, 2024 7 minute read TL;DR: Walmart gained share across income demographics and categories in the latest quarter. It sees stable consumer demand that favors its price leadership position persisting into 2H24 and beyond. Online is a major contributor to its success, contributing 76% of total dollar growth in the U.S. and the improving […]