Amazon-related articles for home page
October 28, 2024 TL;DR: Amazon is focused on expanding low ASP assortment to drive trial, sales growth, and share gains in the grocery market. Brands are on the fence given mixed results and meaningful margin implications. 3 minute read Amazon is increasingly asking food and CPG brands for more of their low-ASP assortment – the […]
October 16, 2024 TL;DR: Amazon’s streaming TV advertising is a competitive edge opportunity for brands, although adoption is expected to rapidly increase over the next year. We recommend brands test-and-learn sooner than later which requires cross-functional alignment and in-house and/or external analytics support that understands how to leverage Amazon’s unique targeting and reporting capabilities. 4 […]
August 26, 2024 TL;DR: Benchmarking suggests the promotional and advertising environments for Amazon’s upcoming Prime Big Deal Days will be more aggressive this year versus last. Aligning marketing strategies towards high-margin customers and products, driving off-site traffic to your deal pages, and developing a post-event retention plan are all under-utilized strategies to drive growth while […]
August 5, 2024 2 minute read Log in to download the full report linked at the bottom The Amazon Vendor Services (AVS) program (also known as Strategic Account Services or SAS) provides your brand with dedicated headcount inside Amazon called a customer success manager (CSM) to solve day-to-day issues and support a variety of operational […]
July 25, 2024 6 minute read In this article, we share key takeaways from Prime Day, including sales performance, promotional and advertising strategies, the role of Amazon’s AI chatbot Rufus, and the impact of competing events. We focus on the implications for Prime Big Deal Days, the Q4 holiday period, and future Prime Day events. […]
July 10, 2024 4 minute read Midway through the year, our longstanding Amazon pulse benchmark checks in with the industry to understand real-time sales and advertising performance on Amazon as well as promotional dynamics and inventory levels. In this edition, we place a particular focus on how digital leaders should be thinking about the ultra-competitive […]
July 8, 2024 2 minute read Navigating Amazon’s competitive landscape requires knowing which strategies will drive the most profitable growth for your brand. Our latest benchmarking analysis and competitive edge diagram reveal the high impact yet underutilized tactics, while debunking common practices that may not yield significant results. In this article, we dive into the […]
June 27, 2024 2 minute read Log in to download the full report linked at the bottom. With 2024 AVNs closed out for most brands, Stratably and Consulterce teamed up on a benchmark study to understand how the negotiations ended up, the impact to trade terms and profitability, and brands’ key focus areas going forward. […]