Tag: Top Amazon

Amazon-related articles for home page

Takeaways from our Live Session on Utilizing the Share of Voice KPI on Amazon

Article in Research

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Myth-Busting Data on Brands’ Profit Margins with Amazon

Article in Benchmarks

February 5, 2024 We all know how the economics work on Amazon: “You can’t make money shipping products on Amazon” “They’ll just keep asking for more money every year” “It’s a drain on our resources” “Amazon is a money pit” … Right? These narratives get especially loud during AVN season when Amazon typically is asking […]

Takeaways from Amazon’s 4Q23 Results for Retail Leaders

Article in Uncategorized

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4 Ways to Sharpen your Competitive Edge on Amazon

Article in Briefings

January 10, 2024   Stratably’s Amazon Competitive Edge Diagram maps out a variety of levers, program, and options brands have to grow their business on Amazon.     By breaking these levers down by adoption (x axis) and impact (y axis), you can see which ones are: Table stakes, like Sponsored Products (top-right quadrant, high […]

Takeaways from our Live Session on Optimizing Ads for Margin Between AVNs

Article in Research

December 5, 2023   Stratably hosted Andrew Hamada from Reason Automation to share a three-step process for optimizing ads for profit.   Watch the recording here Access additional resources from Reason Automation here Take action with this three-step process: Measure: Net PPM (pure product margin) and margin reporting strategy Add profitability metrics to weekly business […]

Amazon’s Strategic Advantage in a Value-Driven Market

Article in Briefings

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Key Takeaways from Amazon’s 3Q23 Results

Article in Briefings

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eCommerce growth forecast in the Home & Kitchen category

Article in Briefings

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