Tag: Top Amazon

Amazon-related articles for home page

How to Manage “Mandatory” Trade Terms in Amazon AVNs

Article in Benchmarks

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Cutting Amazon Ad Spend? You’re in the Minority

Article in Benchmarks

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How to Catch Amazon Suppressions, CRaP Flags, and Buyability Issues

Article in Briefings

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Ad Spend in AVNs: Does it Count or Not?

Article in Benchmarks

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Amazon’s Private Label Isn’t the Threat You Think It Is

Article in Briefings

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The Critical Role Amazon Plays for Brands’ Top and Bottom Lines

Article in Benchmarks

TL;DR: Amazon continues to be a top growth driver for brands, but growth alone is not enough today. Leading brands are balancing sales growth with profitability by optimizing product mix, sharpening ad strategies, enforcing marketplace controls, and negotiating smarter. 2 minute read A successful AVN starts with a fundamental question: What role does Amazon play […]

Amazon Pulse Benchmark: 1Q25

Article in Benchmarks

TL;DR: Benchmarking data from 156 companies suggests brands’ sales on Amazon over the last 90 days have slightly outperformed expectations with advertising performing in line to slightly worse than expected. The promotional environment is heating up significantly and brands report a slight reduction in Amazon’s inventory levels versus a year ago. 5 minute read As […]

Low ASP on Amazon: How to Maximize the Opportunity and Minimize Risks – Webinar Recap

Article in Research

TL;DR: Amazon is prioritizing Low ASP assortment to drive growth in the grocery market, offering opportunities for brands but posing profitability challenges as well. Success requires monitoring your competition and digital shelf, actively testing different types of Low ASP assortment, and managing margins through broad-based P&L improvements and offering this selection to Amazon only in […]