Amazon-related articles for home page
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
TL;DR: We created a self-guided workshop you and your team can leverage to identify key areas of strength and potential gaps in your Amazon strategy and tactics. Once completed, incorporate your key priorities into your Amazon annual planning to sharpen your competitive edge. Stratably’s new self-guided strategic planning tool enables retail leaders to identify which […]
TL;DR: Most brands are maintaining or slightly cutting their Amazon ad budgets in response to tariffs, the latter of which are more likely to have reduced their sales forecasts for the year. 2 minute read We benchmarked 142 individuals across consumer brands and agencies in June to understand precisely how they’re adjusting their Amazon strategy […]
TL;DR: Most brands are cautiously maintaining or slightly lowering their Amazon sales forecasts in response to tariffs, balancing risk with resilience. 1 minute read We benchmarked 142 individuals across consumer brands and agencies in June to understand precisely how they’re adjusting their Amazon strategy and planning in response to tariffs. Rather than speculating, this data […]
TL;DR: The early data is largely inconclusive to-date, reinforcing the notion of experimenting with Rufus. Brands should approach this with the goal of building valuable intel for the future, rather than expecting immediate substantial gains. 2 minute read The Insight In our survey of 286 brands and agencies, only a minority have already made PDP […]
TL;DR: Whether lacking completeness, consistency across retailers, or connectedness to their retail media campaigns, even best-in-class PDPs have room for improvement when it comes to getting their product detail pages fully optimized. Log in for access to the replay 3 minute read We hosted Chris Perry from Firstmovr to discuss his team’s latest findings on […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]
This is a gated article just for members Join the Stratably community Access independent research on the omnichannel market Enterprise membership unlocks: Bite-sized market updates Deep dive analyses Industry benchmarks Retailer forecasts Invites to live events And More! Enterprise Membership unlocks our full insights that you and your team can use to drive alignment across […]