Tag: Supply Chain

Delivery Speed Elasticity [unlocked]

Article in Briefings

4 minute read Price elasticity is the sensitivity of demand to a product’s price. For an elastic product, if you raise price by 10%, demand may fall by more than 10%. For an inelastic product, if you raise price by 10%, demand falls by less than 10%, if at all. The Information reports rapid grocery delivery companies […]

Buy vs. Build DTC, Kroger 3Q, eCom Supply Chain Limits [unlocked]

Article in Research

Topics Covered: Should CPG buy or build DTC? Kroger sees steady digital demand Watch highlights from Stratably’s path to purchase study Gopuff deep dive available Will digital supply chain capacity free up in ’22? DTC inventory growth example Amazon outpaced the market during Turkey 5 More retailers adopting Amazon’s JWO tech Retail Media had a […]

Omicron Impact, Black Friday, Livestreaming, Inflation, Supply Chain [unlocked]

Article in Research

Topics Covered: Omicron variant’s impact on shopping during Cyber 5 Early performance estimates for Black Friday Walmart livestreaming continues with new platform Inflationary trends online by category Prime, Walmart+ Adoption by TikTokers GAP crushed by supply chain issues Leveraging assortment with Amazon Supply Chain: Deliverr raises new round at $2 billion to help drive forward […]

Inflation, Out of Stocks, Winners/Losers This Holiday

Article in Consumer Studies

5 Minute Read   TL/DR 50% of consumers started their holiday shopping earlier than normal this year, yet 94% still have more to do. Out of stocks have already impacted a third of them, and nearly two-thirds are feeling the price increases that have been passed through in ’21. Online is a clear channel winner […]

Mitigating Supply Chain Issues & Return to Normal Timing [unlocked]

Article in Briefings

  TL/DR: Supply chain disruptions accelerated in 3Q21, surprising many executives, with expectations for a return to normal to come late in 2022 or beyond.  Mitigation strategies are coming in the form of SKU rationalization, moving production, expanding partners, reformulating product, raising prices, and leveraging airfreight.   How are brands mitigating supply chain issues? SKU […]

Aggregators: A Friend to VPs of eCommerce

Article in Research

Topics Covered: Aggregators: A friend to VPs of eCommerce Lowe’s finally launches retail media network Amazon abusing marketplace data Federal Government attempts to help improve supply chain capacity Walmart and Netflix team up

New Ways to Work on TikTok; Splitting Out Digital Businesses; Supply Chain Congestion

Article in Research

Topics Covered: Case Study: Giving up control on TikTok to get 420k+ followers Strategic Question: Should Macy’s split its eCommerce business and what does it mean for the Amazon ecosystem? Home Depot is the first to try Walmart’s GoLocal service…where are Instacart, DoorDash, and Uber? Supply chain congestion recap and fears of a glut in 1Q Netflix’s […]