Tag: Retail Media

Key Takeaways for Brands Following Target’s 4Q Results & Investor Update

Article in Briefings

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Key Takeaways from CAGNY 2023

Article in Briefings

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CAGNY Themes + Updates on Walmart, Target, & Home Depot

Article in Research

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]

How to Use Media Data to Measure Digital Shelf Effectiveness – Recap

Article in Research

February 23, 2023 Stratably hosted Amanda Wolff from OneSpace, an Ascential Company, to walk through the modern approach towards measuring digital shelf effectiveness. Watch the session hereNearly half of brands are hiring staff dedicated to PDP contentPDP content is a fluid aspect of doing business with retailers. New components to PDP pages along with the growing importance […]

Retail Media is Not a Math Problem

Article in Building Blocks

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Retail media’s real challenge, plus CEO experience, Amazon, Shopify and DoorDash updates

Article in Research

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]

Why New to Brand is a Superior Ad Metric on Amazon – Recap

Article in Research

February 15, 2023 Stratably hosted Kiri Masters and Ross Walker from Acadia to explain the importance of Amazon’s New-to-Brand (NTB) metric. Watch the session hereThe purpose of New-to-BrandNTB illustrates the degree to which your sales are being bought by consumers that haven’t purchased from a brand in the last 12 months. It’s designed to illustrate how well you’re […]

Breaking down demand, inflation, inventory and ad trends through the lens of 5 companies

Article in Briefings

This is a Gated Article Just for Premium Members Join the Stratably community Access independent research on the omnichannel market Premium membership unlocks: Bite-sized market updates Industry benchmarks Invites to live events Deep dive analyses Retailer forecasts And More! Premium Membership unlocks our full insights that you can use to drive alignment across your organization, […]