July 10, 2024 4 minute read Midway through the year, our longstanding Amazon pulse benchmark checks in with the industry to understand real-time sales and advertising performance on Amazon as well as promotional dynamics and inventory levels. In this edition, we place a particular focus on how digital leaders should be thinking about the ultra-competitive […]
June 19, 2024 Measuring retail media incrementality is rare, confrontational, and has the potential to radically change media allocation. To learn more about this topic, we were joined by Meghan Corroon and Amanda Milling of Clerdata, a data science firm specializing in neutral incrementality measurement. They define incrementality in a precise way. Rather than sales […]
June 13, 2024 5 minute read All digital leaders face the same challenge: so much to do, so little time (and budget, and resources)! With so many variables to manage – inventory, pricing, content, advertising, brand control, variations, brand stores, you name it! – one of the most important facets of the job is deciding […]
June 12, 2024 Retail media options have grown significantly since 2021, introducing a number of challenges related to differences in capabilities, reporting standards, and scale opportunities among retailers. During today’s live session, we heard from Ross Walker and Damiano Ciarrocchi on how they navigate brands through these complexities. The session provided insights for leaders inside […]
June 10, 2024 3 minute read We shared benchmarking earlier this year suggesting paid search (and specifically, Sponsored Products) accounts for the majority of brands’ retail media spend. For instance, the growth in Amazon’s advertising business is driven primarily by Sponsored Products, despite it being the most mature ad type. Newer developments like Streaming TV […]
June 6, 2024 3 minute read It’s easy to put more money into retail media. Brands are doing it hand over fist. As a percentage of their sales, our benchmarking suggests: 74% of brands are increasing their retail media budgets this year1 Amazon budgets are growing 50-100 basis points annually 33% are increasing their Walmart […]
June 2, 2024 2 minute read Brands have moved on from the retail media FOMO mentality of past years when a new retail media network (RMN) seemed to pop up weekly and brands felt a frantic pressure to invest in them all. They’ve come to terms with a few key facts: We’ll never have unlimited […]
May 28, 2024 This Walmart Omnichannel Quarterly Business Review includes All-Signal insights digital leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. Insights that help answer key questions like: Where is Walmart’s growth coming from? How much should I spend on Walmart Connect? Am I missing out on […]