Tag: Retail Media

What to Know Following Amazon’s 1Q23 Results

Article in Research

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Up to Speed on Retail Media – April 2023

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Takeaways from Our Deep Dive on Retail Media Measurement

Article in Research

April 19, 2023 Stratably hosted Skye Frontier from Incremental to dive into the challenge of retail media measurement, including common pitfalls. Watch The Recording Here12 reasons why retail media measurement is challengingIf your organization struggles to measure retail media performance with conviction, you’re not alone. It is incredibly difficult to do this well because of many factors, […]

Walmart eCommerce Update, Dwell Times, BwP, Ad ROI

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Fraction of a Fraction Fallacy in Retail Media

Article in Building Blocks

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Retail Media Challenge + AI’s iPhone Moment, Amazon & Data

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How Hourly Bidding Can Create a Major Competitive Advantage – Recap

Article in Research

March 7, 2023 Stratably hosted Joe Shelerud from Ad Advance to explain what insights Amazon Marketing Stream (“Stream”) unlocks and how that drives hourly bidding opportunities on Amazon Sponsored Products and Sponsored Display. Watch the session hereSpending money on advertising is no longer enoughAmazon is a wildly competitive platform where brands and sellers scrape and claw their […]

Key Takeaways for Brands Following Target’s 4Q Results & Investor Update

Article in Briefings

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