TL;DR: Brands often dilute their Amazon growth potential by spreading resources too thin. Effective assortment prioritization using data-driven tiering and clear execution standards can significantly boost profitable growth. Log in for access to the replay and presentation slides 2 minute read Consumer brands struggle to maximize Amazon performance due to misplaced resources and overly broad […]
TL;DR: The early data is largely inconclusive to-date, reinforcing the notion of experimenting with Rufus. Brands should approach this with the goal of building valuable intel for the future, rather than expecting immediate substantial gains. 2 minute read The Insight In our survey of 286 brands and agencies, only a minority have already made PDP […]
TL;DR: The main hurdles preventing brands from optimizing PDPs for Rufus include unclear impact, lack of Amazon guidance, and limited resources. 1 minute read The Insight After learning from 286 brands and agencies that few have embraced PDP optimizations as a response to Amazon’s Rufus, we dug deeper into what’s holding brands back. This is […]
TL;DR: While nearly all brands believe optimizing PDPs for Rufus is important, only a small minority have taken action. 2 minute read Amazon’s introduction of Rufus has created a great deal of angst inside consumers brands. Instead of optimizing product detail pages (PDPs) based on keywords, and ensuring they have enough ad budget to secure […]
TL;DR: Whether lacking completeness, consistency across retailers, or connectedness to their retail media campaigns, even best-in-class PDPs have room for improvement when it comes to getting their product detail pages fully optimized. Log in for access to the replay 3 minute read We hosted Chris Perry from Firstmovr to discuss his team’s latest findings on […]
Stratably’s May 2025 in-depth analysis of Walmart spanning growth forecasts, Walmart Connect, Scintilla, and more. 1 minute read Log in to download the full report linked at the bottom Our May 2025 Walmart Omnichannel Quarterly Business Review includes All-Signal insights retail leaders need to forecast the business, make critical investment decisions, and compete effectively on […]
Stratably’s April 2025 in-depth analysis of Amazon, including changes to our Competitive Edge framework and forecasts. 1 minute read Log in to download the full report linked at the bottom Our April 2025 Amazon quarterly business review includes All-Signal insights digital leaders need to forecast the business, make critical investment decisions, and compete effectively on […]
1 minute read Log in to download the full report linked at the bottom This Walmart Omnichannel Quarterly Business Review includes All-Signal insights retail leaders need to forecast the business, make critical investment decisions, and compete effectively on the platform. It’s designed to cut through industry noise and save you time by bringing consumer brands […]